Urban Outfitters X Juicy Couture
Roles: Director, Editor
In 2022, Urban Outfitters briefed us to create a set of dynamic, loopable, hyper-watchable edits for their first TikTok ad campaign with their brand partner, Juicy Couture.
In collaboration with GRAFT and Tiny Studios, our goal was to seamlessly use a blend of UGC-style footage and filmic visuals to create content that’s both visually elevated yet platform-friendly.
Shooting 3 looks in one day, we delivered 9 unique edits and 14 hero stills to drive the campaign across the Urban Outfitters and Juicy Couture socials.
By leading the creative concept through initial development right through to post-production, we were able to deliver on brief, budget and schedule - creating something that truly stands out on social.
The result was a combined viewership of 10.8M across the 3 top-performing videos on the Urban Outfitters EU TikTok account.
Stills by Sam Todd Photography
Client - Urban Outfitters X Juicy Couture
Agency - GRAFT
Pre Production - GRAFT and Tiny Studios
Senior Creative Producer @ Urban Outfitters - Rachel Hansard
Director - Ruby Bell
Art Director - James Russell-Vick
Lead Producer - Ed Rowe
Producer - Tash Leviton
DP - Harry Nelder
1st AD & Focus Puller - Celia Hodgson
1st AC - Seb Gillmore
Stylist - Sam Hard
Model - Akima - Nevs Modelling Agency
HMUA - Amy Goode
Post Production - GRAFT