Nike X JD Sports
Roles - Editor, Motion Graphics
In Summer 2021, I was brought on as freelance editing support to the team at OK COOL to work on their #WeMove campaign with Nike and JD Sports.
The team at OK COOL conceptualised a content series for Instagram that focused on sustainability and eco-friendly choices, as part of a recycled materials product launch.
The series included 4x 30 second mini-episodes featuring social media influencers, as well as a 1 minute wrap-up video with highlights from the series and funny moments. My role was to edit and animate the wrap up video for the series, working together with the agency’s creative direction and the brand identity guidelines from Lovers.
I think their campaign was a successful example of how short form video can be used on socials to launch a product with storytelling and a strong brand identity.